Personal branding is the practice of people marketing themselves, their businesses and their careers as brands. While previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging. Branding has reached a new level of imperative because of the rise of the Internet. The growth of the virtual world created the necessity of managing online identities. Despite being expressly virtual, social media and online identity have the ability to affect the real world.
Today, added emphasis is placed on personal branding, especially in the online world. Employers are now increasingly using social media tools in order to vet applicants before offering them interviews. Such techniques range from searching the applicants Facebook or Twitter feed to conducting large background checks using search engines and other tools.
Entrepreneurism is at an all-time high in popularity. If you have a story to tell, product to sell, or even a service to offer, know that people buy “people” these days before they buy a product or service.
Amongst job-seekers, this is leading to a shift away from the practice of submitting a resume as part of their job application process to providing potential employers with access to a number of personal brand assets. Such assets are likely to include a resume, links to a carefully managed LinkedIn profile and a personal blog, evidence of articles which disseminate original ideas on industry blogs, and evidence of having an online following. Such efforts give job-seekers better odds of being noticed by potential employers.
I have created a 10-part FREE course to help you master the challenges of online personal branding. I record screenshots of me actually performing some of the strategies that allow me to master the hurdles of online personal branding. You can stop the videos and follow along step-by-step. Click here to start right away. You don’t pay a dime for this valuable information. If you focus, you can have a site up and function within 1-3 days! And the greatest news of all is that ALL of the strategies can be done for less than $100!
Now let’s get started.
I’d love to hear your thoughts about your current Personal Branding challenges. Do you have a strategy for the photography? Who will be shooting your profile pictures? Share with me what you are doing.
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Hello, my name is Perry and I am the founder of Frasority and Ekspurt – a Greek Life social networking portal & a creative consulting firm. I specialize in building creative online solutions. Favorite pastime is playing and watching basketball. Favorite place in the world is Singapore. Love designing and creating custom shirts and suits. Originally from Philadelphia, PA and Camden, NJ. Currently reside in Atlanta, GA.